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Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
Matilda Djerf in a vanilla dress
Um, What's a "Vanilla Girl"?

Tracy Dubb, Kimmy Scotti, and Cristina Nunez
3 Venture Capitalists on the Beauty Trends They’re Investing in This Year

Regime Beauty
Meet The Black-Owned Beauty Delivery Service Making Shopping Easy

Bella Hadid and Devon Lee Carlson
"Rom-Comcore" Will Unleash Your Inner Main Character

Two models wearing black lipgloss
TikTokers Are Mixing Mascara and Lip Gloss For a Vampy Black Lip—So, I Tried It

Georgia May Jagger with an air cut haircut
The "Air Cut" Is the Best Haircut Trend for Anyone Who Loves '90s Volume

Keira Knightley in a scarf
TikTok's "Frazzled English Woman" Trend Is an Ode to Messy Layering

Dua Lipa blokette
With "Blokecore," Soccer Gets the Fashion Treatment

Photo of woman with spiky bun
TikTok’s “Treatment Buns” Are an Easy, Effective Way to Condition Your Hair

Phoebe Dynevor with a funnel cake bun
The "Funnel Cake" Bun the Next Y2K Hair Trend We're Trying

Whitney Peak with inner corner liner
TikTok's Bobby Pin Eyeliner Hack Is the Secret To Inner Eye Liner

Bella Hadid cyber fashion
From Cyber Girl to Angelic Textures: Pinterest Predicts These Fashion Trends Will Be Everywhere in 2023

Phoebe Dynevor with a funnel cake bun
From Gemini Hair to Micro French Manis: Pinterest Predicts These Beauty Trends Will Take Over in 2023

Meet Our 2022 Award-Winning Pros

Dua Lipa mermaidcore outfit
"Dark Mermaid" Is the Seductive Aesthetic Set to Take Over Next Year

Kim Kardashian Washing her face
TikTok's "Shower Makeup" Trend Is Surprisingly Sexy

Woman with glowing skin
Does TikTok's "Dry Cleansing" Technique Actually Work? It's Complicated

Winter Nail Trends
The Biggest Nail Trends This Winter Include Ice Princess Art and Moody French Manis

Winter Haircut Trends
From Parisian Shag to Long Layers, All the Winter Haircut Trends to Try in 2023

Winter Makeup Trends
From Holographic Glitter Eyes to Major Liner, All the Winter Makeup Trends to Try in 2023

Camilla Morrone no color hair color
"No Color" Color Is the Subtle Way to Level Up Your Hair

Lip Gloss Nails
Lip Gloss Nails Will Be Your Go-to Winter Mani

Zoey Deutsch supermodel side part hair
The Supermodel Side Part Will Unleash Your Inner Cindy Crawford

Paris Hilton with a Barbie Ponytail
The "Barbie Ponytail" Is the Hair Equivalent of Your Favorite Going Out Top

Hari Nef with bleached brows
Here's Exactly How to Fake Bleached Eyebrows

Dua Lipa Inner Corner Eyeliner
TikTok's Inner Eye Liner Trend Is Giving the Classic Wing a Run for Its Money

Ella Balinska with a bouncy blowout
The "Faux-Out" Is the Secret to a Fluffy Blowout—No Round Brush Required

Cara Delevingne with long light brown hair
TikTok Swears by "Hair Cycling" for Healthy, Happy Hair

Woman wearing earmuffs
The Figure Skater Fashion Trend Is the Perfect Way to Bring Balletcore Into Winter

Woman wearing black flip flops
TikTok’s Glycolic Acid Foot Peel Hack Is Dermatologist-Approved

Woman wearing pink chrome lipstick
Chrome Lips Are the Futuristic Trend Taking Over

Olivia Cooke with baby curtain bangs
"Baby Curtain Bangs" Are Like Curtain Bangs' Cool Younger Sister

dua lipa
Dua Lipa's Pink Aura Nails Are Worth Copying

Fur Bath Drops
'90s Bath Beads Are Back

Blush Nails
Blush Nails Bring the "Cold Girl" Makeup Trend to Your Mani

Precious Lee with a '60s Beehive
'60s Volume Is the Only Holiday Hair Inspo We Need

hallie gould podcast
Welcome to "Byrdie Presents: Tell Me More"—Our Very First Podcast

hallie gould
Byrdie's Editorial Director Just Listed Every Single Thing She's Had Done

impactful brands
These Were Most Impactful Brands of 2022

Normani and Zoey Deutch with mean girl hair
"Mean Girl Hair" Is Our Fall Beauty Obsession

Doja Cat wearing graphic eyeliner
Water Activated Eyeliner Is the Secret to TikTok's Graphic Makeup Trend

Latto in the Maddenwood Campaign
The Fashion Launches That Should Be On Your Radar This November

Devon Lee Carlson in a corset
The Top Vintage Fashion Trends of the Year—And What's Coming in 2023

Hailey Bieber with rich chocolate brunette hair
Dark Chocolate Brunette Is the Official Hair Color of Fall 2022

Kaia Gerber with pink hair and subtle eyeliner
According to TikTok, the Key to Subtle "Model" Eyeliner Is Washing Your Face

Alexa Demie with a Modern Monroe bob
The Modern Monroe Bob Is Having a Moment

Rosie HW with full lips
This TikTok Highlighter Trick Is the Secret to Full Lips

Dua Lipa wearing crystal constellation eyeshadow
Crystal Constellation Eyeshadow Is the Easiest Way to Wear ‘Euphoria’ Makeup IRL

Jennie Kim with pink blush
This Japanese Blush Technique Will Give You Sculpted Cheeks

Woman wearing a corsage choker
Corsage-Core Is Fall's Flirtiest Trend—No Prom Date Required

Hailey Bieber in a balck dress and fur coat
Hailey Bieber's Candy Cane Glazed Nails Are Surprisingly Easy to DIY

Black patent nails
Patent Leather Nails Are the Perfect Twist on the Classic Fall Mani

humanrace cleanser
Why Beauty Needs More Universal Design For People With Disabilities

Pamela Anderson with skinny eyebrows
How to Get in on the Skinny Brow Trend—No Tweezers Required

wednesday addams
The Soft Goth Makeup Trend Will Make You Feel Like Wednesday Addams

Hailey Bieber with invisible glitter eye makeup
The "Invisible Glitter" Trend Is a Subtle Nod to Y2K Beauty

Nick Barose Makeup Chart
Celebrity MUA Nick Barose Shares 6 Unexpected Holiday Makeup Looks

LinkedIn creators
LinkedIn Is Becoming the New Go-To Platform for Beauty Creators

model wearing mascara
Colorful Mascara Is the Coolest New Take on Holiday Makeup

Woman with beautiful eyebrows
According to TikTok, The Best Brow Product Is a $5 Hair Gel

model posing in front of glitter
The Coolest 2022 Holiday Hair Trends Are All About Nostalgia

Elsa Hosk in patterned yellow statement tights
Statement Tights Are Taking Over This Fall

Holiday makeup trends
Sparkly Brows, Tinsel Eyes, and Candlelit Skin: The Holiday Makeup Trends to Know in 2022

Gemma Ward Crying on the runway
TikTok's "Crying Makeup" Trend Is More Flattering Than it Sounds