About Us

Who We Are

We started Byrdie back in 2013 because, like you, we’re pretty obsessed with beauty and style, whether it's testing a new serum for hyperpigmentation, tracking down the best size-inclusive workleisure, or dissecting the real history of cornrows. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, and L’Oréal, and are committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching over nine million readers a month, according to ComScore, with our library of more than 10,000 pieces of content—and it’s not all lipstick testing and brow grooming.

At Byrdie, our mission is simple: to celebrate individuality and empower our readers to find confidence, community, and joy through beauty and style. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We believe when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do—the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.

So click around. Stay awhile. We hope to make you feel inspired, joyful, comfortable, and confident.

Editorial Guidelines

Click here for our full editorial guidelines and standards. 

Click here to learn more about our Beauty & Wellness Review Board. 

Click here for our policies and processes surrounding product recommendations.

Click here for legal information, like our terms of use, privacy policy, and advertiser guidelines.

Diversity Pledge

Diversity and inclusivity are at the heart of everything we do. We promise to be upfront and transparent with the actionable steps we’re taking to make diversity, inclusivity, and representation our number-one priority. Click here to see our Diversity Pledge in its entirety.

If you have any questions or comments, please reach out to us by emailing contact@byrdie.com.

The Byrdie Editorial Team

The Byrdie editorial team has one goal—to help you live your most beautiful life. We’ve spent years meeting with the biggest brand founders, top trend analysts, and countless board-certified physicians to help you sift through the excess and discover the products and advice that actually work. You can always count on us to deliver industry news with depth, de-bunk the latest wellness fads, and keep the beauty dialogue open and engaging.

Hallie Gould

Hallie has worked in beauty editorial for 10 years and has been with Byrdie since 2016.

Before that, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn.

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Hallie Gould
Senior Editorial Director
Holly Rhue byrdie senior editor headshot

Holly joined the Byrdie team in 2019. 

Previously she covered the beauty and wellness space as a reporter and editor for the digital arms of ELLE, Cosmopolitan, Marie Claire, Women’s Health, and BuzzFeed. She’s passionate about skincare, innovative products that transform the beauty landscape (like the Haus Labs eyeliner stickers), and exploring the intersections of beauty and identity. Holly graduated from George Mason University with a B.A. in Creative Writing and now lives in New York City.

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Holly Rhue
Associate Editorial Director
Aimee Simeon senior editor at Byrdie

Aimee has been in beauty editorial for over six years and started as senior beauty editor at Byrdie in June 2021.

Before joining the Byrdie team, Aimee managed all of PopSugar Beauty's social media content and strategy, and wrote hundreds of articles for the PopSugar Beauty site. Recently, she spent nearly three years at Refinery29 as senior writer where she covered beauty from a thoughtful, cultural lens, built impactful industry relationships, and represented the brand in media.

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Aimee Simeon
Senior Beauty Editor
byrdie senior style editor erika harwood

Erika Harwood has worked in fashion editorial for over five years and has worked at Byrdie since 2021.

She graduated from the University of Michigan with a Bachelor of Arts in Art History. She's written for Nylon, ELLE, Vanity Fair, MTV News, and more.

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Erika Harwood
Senior Style Editor
Olivia Hancock editor for Byrdie

Olivia has been with Byrdie since 2021.

Before that, Olivia worked as an editorial intern for Byrdie—which confirmed her passion for beauty journalism. As a writer, her mission is to amplify diversity and representation in beauty. Her writing has appeared in Hello Giggles, Atlanta Magazine, xoNecole, and 21Ninety, Her Campus, and other publications. Olivia graduated with a B.A. in Journalism from Georgia State University with a minor in African-American Studies. 

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Olivia Hancock
Eden Stuart

Eden has been with Byrdie since 2020.

Beginning her career as an assistant editor at a regional lifestyle magazine in her native Virginia, Eden joined a trade media company, Allured Business Media, after moving to New York City. There, she wrote and edited news items and features for the cosmetics, skincare, flavor, and fragrance industries. She is a graduate of The College of William & Mary, and currently resides in her beloved Brooklyn.

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Eden Stuart
Associate Editor
Madeline Hirsch news director for Byrdie

Madeline has been with Byrdie since 2021.

Most recently, she lead social media at Glamour magazine where she covered pop culture, beauty, and fashion. After graduating from the University of Notre Dame in 2014, she forayed her love of the internet into a career writing and creating content for a variety of lifestyle and entertainment brands.

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Madeline Hirsch
News Director
Bella Cacciatore

Bella has been in editorial for four years, and has been with Byrdie since June 2022. Most recently, she was at Glamour magazine for nearly four years, where she covered all things beauty. She started as a Beauty Assistant, working her way up to Associate Beauty Editor—honing her eye for trends and fostering her deep love of blush along the way.

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Bella Cacciatore
News Editor
Star Donaldson senior social media editor

Star has been with Byrdie since 2019.

Before joining the Byrdie team, Star was a social media strategist for beauty and personal care brands Nivea and Aquaphor. She is passionate about all things beauty, but has a special relationship with natural hair care and anything that promises to help achieve clear and glowing skin. Star holds a Journalism and Technical Communications degree from Colorado State University, and now calls Brooklyn home.

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Star Donaldson
Senior Social Media Editor
Jasmine Phillips

Jasmine has worked in social media for seven years and has been at Byrdie since 2021.

Jasmine has been working in social media since she graduated college in 2014. Her first internship after graduating was on the social team at Ebony Magazine. Then, she became an online contributor for Hype Hair Magazine before joining the social team at Shape Magazine in 2015. She was the social media writer at Shape Magazine for over five years.

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Jasmine Phillips
Social Media Editor
Ian Goldstein smiling

Ian has been a writer, editor, and producer for over eight years, starting at Byrdie in 2021 as a digital producer. Prior to joining the Byrdie team, Ian wrote for publications including The New Yorker, New York Magazine, Entertainment Weekly, and Nylon. He has produced and edited various podcasts for brands including CBS Interactive, Lincoln Center, and TV Guide and produced various comedy shows around New York City.

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Ian Goldstein
Digital Producer
Tomoko Takahashi

Tomoko has been a designer for over 15 years and has been with Dotdash Meredith since 2017.

Before joining Dotdash Meredith, she worked on design and product solutions for a range of organizations in the arts, fashion, hospitality, finance, technology and non-profit. Now, Tomoko strives to create meaningful interactions through thoughtful design as the leader on product design and user experience for Byrdie. Tomoko graduated with a BA in Architecture from Barnard College, Columbia University and lives in New York City.

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Tomoko Takahashi
Director, Design

The Byrdie Commerce Team

The Byrdie commerce team is composed of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in the beauty and wellness space, we’re consumers too—and we personally have a passion for products and services that make your life easier.

Tory Brangham Byrdie

Tory Brangham is Chief Commerce Officer at Dotdash Meredith and has led the team since May 2017.

Tory initially joined Dotdash Meredith as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Tory Brangham
Chief Commerce Officer
Bronwyn Barnes

Bronwyn joined the Byrdie team in 2021. She is a professional storyteller and digital pioneer with 20 years of experience in print, digital and social media. She has experience in writing and editing for various publications, including People, Travel + Leisure, CNN Underscored, USA Today, and Entertainment Weekly.

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Bronwyn Barnes
VP of Commerce
Jessica Mahgereftah

Jessica joined the team in May 2019. She is a seasoned writer and editor, with a career in digital media that spans over seven years. The bulk of her experience lies in beauty, fashion, and lifestyle content. Before joining Dotdash Meredith, she was the senior editor of L’Oréal’s Skincare.com where she covered all things beauty. Prior to that, she worked on the digital team at DuJour writing beauty, fashion, culture, and lifestyle content.  She received her B.A. in Journalism and Sociology from New York University.

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Jessica Mahgerefteh
Director of Commerce, Beauty & Style
byrdie associate commerce editorial director avery stone

Avery is a senior commerce editor at Dotdash Meredith who writes and edits pieces for Byrdie. She joined the company in September 2018.

Before Dotdash Meredith, Avery worked as a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost.

Avery also covers culture, beauty, and music for outlets including ELLE, Refinery29, The Cut, NYLON, GQ, VICE, and more.

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Avery Stone
Associate Commerce Editorial Director
Dominique Hodby

Dominique joined the Byrdie team in 2022.

She has written for brands like ESSENCE, WWD, PureWow, Black Enterprise, and more.

She received a B.A. in Print/Online Journalism from Howard University. 

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Dominique Hobdy
Senior Commerce Editor
Jill Di Donato

Jill is a Senior Commerce Editor, with years of experience covering fragrance, beauty, and lifestyle. 

Prior to joining Byrdie, she was the founding fashion and beauty editor at Culture Trip, a columnist at Huff Post, and published the novel Beautiful Garbage, about beauty-obsessed 1980s party girls.

Jill has written for The Los Angeles Times, Refinery 29, NYLON, Milk Media, VICE, Salon, Bustle, Modern Luxury, Autre, and Angeleno. 

Prior to becoming an editor, she was a contributing writer for Byrdie, where she covered the wellness and fragrance spaces. 

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Jill DiDonato
Senior Commerce Editor
Erika Reals a contributing writer for Byrdie poses for a headshot.

Erika joined the Byrdie team in 2021 and has been with Dotdash Meredith since November 2020.

She received a degree in journalism from the University of Kansas.

Her work has also been featured in Daily Mail, CollegeFashionista, and more.

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Erika Reals
Former Associate Fashion Editor, Commerce
Alyssa Kaplan

Alyssa has been the Commerce Writer for Byrdie since August 2022 where she covers shopping and product content in the beauty and lifestyle categories. 

She holds a BS in Cosmetics and Fragrance Marketing from The Fashion Institute of Technology 

Her work has appeared on makeup.com, skincare.com, POPSUGAR, and L’Oréal Paris Beauty Magazine. 

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Alyssa Kaplan
Commerce Writer

In the Press

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About Dotdash Meredith

Byrdie is part of the Dotdash Meredith publishing family.

Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Dotdash Meredith Press

Read about Dotdash Meredith and our family of brands in the news.

Meet Our Senior Management Team

Learn more about the team behind Dotdash Meredith here.

Contact Us

Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: contact@byrdie.com.

For press inquiries, email us at press@byrdie.com.

If you would rather call us or send us a letter, you can reach us at 28 Liberty Street, 7th Floor, New York, NY 10005 | 212-204-4000.

Work With Us

Join our crew of top-notch editors, designers, programmers, and others as we continue to make a difference every day in the lives of Byrdie readers.

View job openings

Write for Us

We’re always looking for experienced, qualified beauty writers who share in our mission of honest, inclusive, expert-backed advice that leaves readers feeling educated, empowered, and understood. Interested? If that’s you, send a few examples of your published work to this email address: write@byrdie.com

Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.

Advertise With Us

Byrdie offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us at sales@byrdie.com or check out our media kit to learn more.