The Best Briogeo Products Are Worth Every Penny

Very few things come close to that feeling of having a really good hair day. (The joy of finding cash in a jacket pocket does, but IMO, it isn’t as satisfying.) If you’re looking to experience that serotonin boost every morning, you’ll need to stock your haircare arsenal with products that both work for your specific hair type and give you that back-from-the-salon bounce.

That might seem like a tall order—until you meet Briogeo, a brand that does all of the above and boasts clean and effective formulas to boot.

Nancy Twine founded Briogeo in 2013 after realizing that many haircare products would often skimp on performance with her curly hair texture. "The products on the market weren’t hydrating and nourishing enough for my texture,” she says. “My mom and I took matters into our own hands and began making our own natural beauty products in our home kitchen from scratch." 

She says that's when she first discovered that it was possible to use simple clean, ingredients to create formulas that were effective. Although hair products made from naturally-derived ingredients have long carried a stigma of being ineffective, Briogeo set out to combine carefully curated, plant-based ingredients that deliver serious results. The end result: a 6-free haircare line that skyrocketed in popularity across social and retail channels for its thoughtful formulations, which are loaded with plant and fruit extracts, oils, antioxidants, and hair-healthy vitamins and free of the bad stuff (think: SLS, parabens, sulfates, phthalates, and silicones).

Great formulas are important and Briogeo's are exactly that—but using products that cater to your unique hair type and personal hair woes is vital. Whether you're dealing with split ends or just trying to up the shine on your waves, you'll find products within Briogeo's expansive portfolio that are right for you. Ahead, the best of Briogeo.